Ecommerce SEO for Shopify stores
Shopify SEO is the optimisation of a Shopify store so its collection and product pages rank for the searches shoppers make. Shopify handles many basics, but stores still need strong collection pages, unique product content and control of duplicate URLs to grow organic sales.
Focus on collection pages
Collection pages usually bring the most search traffic. Treat them as landing pages.
Add a short, helpful intro above the products and more detail below. Use the main search phrase in the title, H1 and URL, such as work boots or steel cap boots.
Write unique product descriptions
Copying supplier descriptions creates duplicate content across hundreds of stores.
Write your own descriptions that answer buyer questions: size, material, use and delivery.
Need help? See our Shopify SEO services, or get a free SEO health check.
Control duplicate URLs
Shopify can create several URLs for the same product. Keep signals pointing to one.
Link to products through their main URL in navigation and check canonical tags in your theme.
Improve speed
Apps and large images slow Shopify stores down.
- Remove apps you no longer use.
- Compress images before upload.
- Test key pages in PageSpeed Insights.
Use product schema and reviews
Rich product data can help listings stand out in search.
Make sure your theme outputs product schema with price and availability, and collect genuine product reviews.
Internal links between collections and products
Internal links help Google understand which pages matter most in your store.
Link from your homepage and menus to your main collections, link related collections to each other, and add links from blog guides to the collections they mention.
Handle out of stock and discontinued products
Deleting products can throw away rankings and create errors.
- Keep temporarily out of stock products live and show when they return.
- Redirect discontinued products to the closest product or collection.
- Avoid leaving broken links in menus and collections.
Track what drives sales
Rankings matter only if they bring revenue.
Connect Google Analytics and Search Console, and check which collections and products earn organic sales each month. Put more effort into the pages that already convert.
Frequently asked questions
Quick answers to the questions Australian business owners ask most about this topic.
Is Shopify good for SEO?
Yes. It covers the basics well, and the remaining gains come from content, structure and speed.
Should I add a blog to my Shopify store?
Yes, if you write helpful guides that link to your collections.
How long does Shopify SEO take?
Structure fixes can show within weeks. Collection rankings usually build over three to six months.
Get help from SI Australian
SI Australian works only with Australian businesses, with fixed price packages from A$39 and reporting from your own Google data. Get my free SEO health check.