Most Australian business owners we speak to have paid someone for SEO already. Some got results. Most got monthly reports full of impressions, a contract they could not exit, and no idea whether any of it worked. That experience is why this page exists.
We have inherited enough sites from other agencies to see the same four patterns repeatedly. Each one is a choice the agency made, not an accident.
A dashboard only they can log into, measuring impressions and keyword counts. Numbers that always go up regardless of whether the phone rings.
Bronze, silver and gold tiers quoted on a first call. The same work sold to a plumber in Cairns and a law firm in Sydney.
Cheap networks and marketplaces because they hit the monthly link quota. The clean up costs more than the links ever did.
Search Console, analytics and content in the agency's name. Leaving means starting from zero, which is exactly the point.
No number is given before we have read your site. The free 7 day growth plan exists so you see the reasoning before any money changes hands, and so we know whether we can help.
Reporting comes from your Search Console and your analytics. If a number cannot be checked in an account you control, we do not report it.
Search engines control rankings, not us. We do not sell guaranteed positions, and we will tell you when a market is too contested to be worth entering.
Content, pages and accounts stay in your name from day one. Leaving should cost you nothing except our time on the calendar.
Every one of these makes a month look better and a year look worse. We would rather lose the sale.
There are no invented reviews or star ratings anywhere on this website. Our case studies carry real figures, or state plainly that figures were not verified. Look at the case studies page and you will see one labelled exactly that way.
Cheap authority today, a manual action later. Not a risk worth taking with a business that trades on its name.
Anyone promising position one either misunderstands how search works or is counting on you not to check. Both are reasons to walk away.
If the work is producing, you will stay because you want to. If it is not, a contract only delays an argument you were always going to have.
Search behaviour here is not American search behaviour. Australians phrase queries differently, the map pack carries more weight in trade and service markets, and competition varies enormously between Sydney and Perth. Strategy copied from an overseas playbook misses all of that.
From capital city markets to regional centres where a well built site can hold the top spot for years.
AHPRA advertising rules for health, state based legal advertising rules, Australian Consumer Law on claims. We work inside them.
How people here actually search, which often differs from the terms international tools default to.
Australian directories, publications and citations that carry weight here rather than volume from anywhere.
Take the free plan. If the thinking is not better than what you have had before, you have lost nothing.
No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.
Two months of local SEO for an Australian local business, measured year on year.
Read the case study →Crawl errors cleared from 58,614 to 36 in a full technical rebuild.
Read the case study →Position 2 for a commercial term at 3,700 searches a month.
Read the case study →