WordPress will happily let you build something Google struggles to read. Most of the damage comes from page builders, abandoned plugins and themes that were never designed with crawling in mind.
Elementor, WPBakery and Divi output that buries your content under layers of markup.
Two SEO plugins fighting over the same title tag, which is more common than it sounds.
Tag, author and date archives creating thin pages that compete with your real ones.
Uncompressed uploads served at full size, which is usually the single biggest speed drag.
Heading order and templates rebuilt so every page has one clear H1.
Caching, image formats and render blocking scripts handled at the template level.
Full crawl plus a plugin and theme review on a staging copy where possible.
Fixes applied in order of traffic at stake, with a rollback point before each one.
Caching and image handling configured properly rather than by installing another plugin.
Re-crawl and Search Console confirmation that each fix took effect.
No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.
Two months of local SEO for an Australian local business, measured year on year.
Read the case study →Crawl errors cleared from 58,614 to 36 in a full technical rebuild.
Read the case study →Position 2 for a commercial term at 3,700 searches a month.
Read the case study →