Selling into New Zealand, the UK or the US means competing in markets where your Australian authority counts for less and your currency, spelling and shipping promises all need to change with the visitor.
Language and region tags implemented correctly, which is where most international setups break.
Subdomain, subfolder or separate domain, chosen against your resources rather than by fashion.
Content adapted per market, because a US buyer reading Australian spelling notices.
Links and citations from within each target market, since domestic signals matter there too.
Near identical pages across markets kept from competing with each other.
Google in most markets, but not all, and the differences are worth planning for.
Where demand actually exists, measured before anything is built.
URL architecture and hreflang decided and implemented as a foundation.
Content adapted per market rather than copied with the currency symbol changed.
The next market added only once the first one is producing.
No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.
Two months of local SEO for an Australian local business, measured year on year.
Read the case study →Crawl errors cleared from 58,614 to 36 in a full technical rebuild.
Read the case study →Position 2 for a commercial term at 3,700 searches a month.
Read the case study →