Restaurant searches are immediate and local. Someone is deciding where to eat tonight, usually on a phone, usually from the map. Being in that list with correct hours and good photos matters more than any amount of website copy.
The core search, answered from the map pack and decided on photos and ratings.
Proximity and hours driven, where an incorrect opening time costs you the booking.
Direct intent, where friction in the booking flow loses customers you already won.
Higher value, planned weeks ahead, and researched much more carefully.
Vegan, gluten free and halal searches convert strongly and are under served.
People check the menu before deciding, so a menu that is an image rather than text costs you.
Business Profile treated as the primary asset, with hours kept accurate including holidays.
Menus published as real text so search engines and dietary searches can read them.
The path from search to booking shortened, since most losses happen here rather than in ranking.
A separate section for function enquiries, which are worth far more per booking.
No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.
Two months of local SEO for an Australian local business, measured year on year.
Read the case study →Crawl errors cleared from 58,614 to 36 in a full technical rebuild.
Read the case study →Position 2 for a commercial term at 3,700 searches a month.
Read the case study →