A spreadsheet of ten thousand keywords is not a strategy. What you need is a short list of the searches that lead to money, mapped to specific pages, ordered by what you can realistically win this year.
Every term sorted by what the searcher actually wants: to learn, to compare, or to buy right now.
Terms grouped so each page has a single job, which stops your own pages competing.
Realistic difficulty judged against your current authority, not against a generic score.
Volume matters less than what a single conversion is worth to your business.
How Australians actually phrase it, which often differs from the American terms tools default to.
Terms your competitors rank for and you do not, filtered down to the ones worth chasing.
Your services, your competitors, and how existing customers describe what you do.
Tools, Search Console data and search suggestions widened into a full universe of terms.
Anything with no commercial path or no realistic chance is cut, not kept to pad the report.
What remains is assigned to existing pages or to pages that need building, in priority order.
No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.
Two months of local SEO for an Australian local business, measured year on year.
Read the case study →Crawl errors cleared from 58,614 to 36 in a full technical rebuild.
Read the case study →Position 2 for a commercial term at 3,700 searches a month.
Read the case study →