For a local business, the map pack is often worth more than the entire page of blue links underneath it. Getting into it is a different job from ranking a website, with its own rules and its own signals.
Primary and secondary categories chosen against what actually triggers your searches.
Every field completed, because an incomplete profile loses to a complete one.
Regular, genuine activity, which correlates with visibility more than most owners expect.
A system for earning them steadily, and responses written like a business rather than a bot.
Name, address and phone identical across your site, your profile and every directory.
Reporting competitors using fake addresses or keyword stuffed names, which is often the fastest win.
Current profile checked against category competitors ranking above you.
Categories, services, attributes and NAP corrected across the web.
Photos, posts and a review process put in place and handed to your team.
Tracked over time, because profiles get edited by the public and by Google itself.
Work through it in this order: primary category, secondary categories, services, attributes, opening hours, photos, then reviews. GBP optimisation is mostly completeness. An incomplete profile loses to a complete one at the same distance from the searcher, and most profiles we open are missing at least three of these.
Australian businesses commonly leave services empty, which costs visibility on the exact searches that produce calls.
Your listing and your website must agree exactly on name, address and phone. Small differences carry a real cost.
Regular activity correlates with visibility more than most owners expect. Dormant profiles slide.
Reporting competitors using fake addresses or keyword stuffed business names is often the fastest single win available.
No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.
Two months of local SEO for an Australian local business, measured year on year.
Read the case study →Crawl errors cleared from 58,614 to 36 in a full technical rebuild.
Read the case study →Position 2 for a commercial term at 3,700 searches a month.
Read the case study →