Shopify makes some decisions for you. Forced URL structures, collection limits and template constraints are not negotiable, so the work is knowing exactly where the platform gives you room and using all of it.
Collections built around search demand, since they carry more ranking potential than product pages.
The /collections/ and /products/ duplication Shopify creates by default, handled with canonicals.
Size and colour variants consolidated rather than splitting authority across near identical pages.
Apps audited, because most Shopify speed problems are apps loading on every page.
Price, availability and reviews marked up for rich results in the listing.
The one place Shopify gives you real freedom to build topical coverage.
Crawl of the live store plus an app by app review of what each one costs in load time.
Collections and internal links rebuilt around commercial search demand.
Templates, schema and metadata applied across product and collection types at once.
Content added where Shopify allows it, supporting the collections that carry the money terms.
Shopify forces a URL structure you cannot change, duplicates every product across collection and product paths, splits authority across variants, and loads apps on every page whether they are needed or not. None of that is fatal, but it means Shopify SEO is about working within fixed limits rather than rebuilding the site.
Australian stores compete with marketplaces that carry far more authority. Category and collection pages are where the winnable ground sits.
Collections carry more ranking potential than product pages, and most stores never optimise them.
Shopify serves the same product from two paths by default. Canonicals handle it, but only if they are correct.
Most Shopify speed problems are apps loading globally. An app by app audit usually finds several that could be removed.
No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.
Two months of local SEO for an Australian local business, measured year on year.
Read the case study →Crawl errors cleared from 58,614 to 36 in a full technical rebuild.
Read the case study →Position 2 for a commercial term at 3,700 searches a month.
Read the case study →