Case Study · Technical SEO

Site health score lifted from 1 to 85 after a technical rebuild.

Client name withheld for confidentiality.

Health Score
1→85
Weak to Good
Crawl Errors
58,614→36
Measured in Ahrefs

How the rebuild ran

01

The challenge

Tens of thousands of crawl errors and broken sitemap references were suppressing the site across the board. Content work would have been wasted while Google could not reliably crawl the site.

02

The strategy

A full technical audit followed by a structured foundation rebuild using our search visibility framework, prioritising the faults blocking indexation first.

03

The result

Ahrefs Health Score moved from 1 to 85 and crawl errors dropped from 58,614 to 36, giving the site a base that content and authority work could build on.

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Proof, not promises

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Local SEO, Australia

Google Business Profile growth

Interactions
+48.6%
Phone calls
+80%

Two months of local SEO for an Australian local business, measured year on year.

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Technical SEO

Health score 1 to 85

Health score
85
Crawl errors
36

Crawl errors cleared from 58,614 to 36 in a full technical rebuild.

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Ecommerce SEO

Sessions 34,116 to 120,539

Sessions
120,539
Best keyword
#2

Position 2 for a commercial term at 3,700 searches a month.

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