You cannot outrank realestate.com.au on generic property searches, and trying is how agencies waste budgets. The winnable ground is agent searches, suburb expertise and appraisal intent, where portals are weak and you are not.
Vendors searching for who to list with, which portals do not serve well.
Direct listing intent and the most valuable search an agency can rank for.
Genuine local knowledge, where a portal page is generic and yours does not have to be.
Recurring revenue, searched separately from sales, and often ignored on agency sites.
Vendors research the process for months before they call anyone.
People search agents by name after seeing a board, so your profile pages matter.
The appraisal page treated as the primary commercial page, because it is.
Suburb pages with actual local knowledge, which is the one thing portals cannot copy.
Individual agent pages built to rank for name searches and to carry proof.
A separate section with its own terms, since landlords and vendors are different audiences.
No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.
Two months of local SEO for an Australian local business, measured year on year.
Read the case study →Crawl errors cleared from 58,614 to 36 in a full technical rebuild.
Read the case study →Position 2 for a commercial term at 3,700 searches a month.
Read the case study →