Case Study · Local SEO

Google Business Profile interactions up 48.6% for an Australian local business.

Two months of local SEO work, measured against the same period a year earlier. Client name withheld for confidentiality. Every figure below is a screenshot from the client's own Google Business Profile.

The numbers

162 profile interactions

Up 48.6% year on year

9 phone calls

Up 80.0% year on year

98 direction requests

Up 42.0% year on year

53 website clicks

Up 51.4% year on year

Jul 2026 to Aug 2026, compared with Jul 2025 to Aug 2025 Source: client's Google Business Profile

How the work ran

01

The situation

A local business with a Google Business Profile that existed but had never been worked on properly. Categories were incomplete, services were not listed, and the profile was rarely updated.

02

Profile rebuild

Primary and secondary categories chosen against the searches that actually trigger the map pack, services and attributes completed in full, and photos added.

03

NAP and citations

Name, address and phone made identical across the website, the profile and the Australian directories that carry weight locally.

04

Ongoing activity

Regular posts and photos, because dormant profiles lose ground to active ones even when everything else is equal.

The evidence

Screenshots from the client's own profile.

These are unedited exports from Google, watermarked only. The comparison period is set by Google, not by us.

Google Business Profile interactions up 48.6 percent, 162 total, July to August 2026
Total profile interactions: 162, up 48.6%
Calls made from the Google Business Profile up 80 percent, 9 calls
Phone calls: 9, up 80.0%
Direction requests from the Google Business Profile up 42 percent, 98 requests
Direction requests: 98, up 42.0%
Website clicks from the Google Business Profile up 51.4 percent, 53 clicks
Website clicks: 53, up 51.4%
Reading these numbers honestly

What this does and does not prove.

Small base numbers

Nine calls is nine calls. The percentage looks large because the starting point was small, and we would rather say that than let the number speak alone.

Direction requests matter most

For a business with a physical location, 98 people asking for directions is closer to real intent than any impression count.

Year on year, not month on month

The comparison is against the same months a year earlier, which removes seasonal swing from the result.

Not a promise

This is one business in one market. Your market, your competitors and your starting position are different, and your result will be too.

Start here

Want to know where your profile sits today?

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Proof, not promises

Every number below has a screenshot behind it.

No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.

Local SEO, Australia

Google Business Profile growth

Interactions
+48.6%
Phone calls
+80%

Two months of local SEO for an Australian local business, measured year on year.

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Technical SEO

Health score 1 to 85

Health score
85
Crawl errors
36

Crawl errors cleared from 58,614 to 36 in a full technical rebuild.

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Ecommerce SEO

Sessions 34,116 to 120,539

Sessions
120,539
Best keyword
#2

Position 2 for a commercial term at 3,700 searches a month.

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