Ecommerce SEO for a US generator retailer: sessions from 34,116 to 120,539.
A generator retailer with almost no organic visibility. Six months of technical repair, on page work and authority building, measured in Google Analytics.
United StatesEcommerce SEO2020
The numbers
120,539 sessions
Up from 34,116
94,383 users
Up from 23,248
5.5K organic traffic
Ahrefs, traffic value $2.8K
2,000+ keywords
Improved over the period
Where the site started
The store had product pages but no structure behind them. GTmetrix graded performance at 52 percent, most traffic arrived paid or direct, and organic search contributed a small fraction of sessions.
Poor SERP visibility
The site barely appeared for the terms its buyers were searching, so almost all traffic was direct or referral.
Very low session volume
Monthly sessions were small enough that no content test could produce a readable result.
Weak referring domains
Few links, and few from sites with any authority in the niche.
Speed and Core Web Vitals
Render blocking scripts, uncompressed images and no browser caching.
Metadata missing or duplicated
Titles and descriptions repeated across pages, and absent on others entirely.
No internal link structure
Pages sat isolated, so authority never flowed from the strongest pages to the commercial ones.
Keyword research, then titles, H1s, alt tags and metadata rewritten around the terms that carried commercial intent.
03
Site architecture
Internal linking restructured so authority reaches the money pages, and anchor text made descriptive.
04
Authority building
Links from relevant sites in the niche, guest posts, and a link intersect analysis against competitors.
Keyword rankings
Where the site ended up ranking.
Positions and search volumes as recorded in Ahrefs. Screenshot of the same data is in the evidence section below.
Keyword
Position
Search volume
portable diesel generator
2
3,700 searches / month
ecoflow generator
8
3,700 searches / month
diesel generator
9
6,200 searches / month
The evidence
Screenshots from the project file.
Watermarked only. Figures are read directly from Analytics, Ahrefs and GTmetrix as they appeared at the time.
Keyword positions and volumes in AhrefsOrganic traffic and traffic valueBefore: 23,248 users, 34,116 sessionsAfter: 94,383 users, 120,539 sessionsGTmetrix after the technical work
Reading this honestly
What this does and does not prove.
United States, not Australia
This project was delivered for a client in United States. The method is the same one we use in Australia, but the market, competitors and search behaviour were different.
2020
Search has changed since then. Some of what worked here still works, and some of it has been replaced by newer requirements.
One site, one situation
Your starting position, competition and budget are different. This is evidence of method, not a forecast of your result.
Figures as recorded
Every number here comes from the screenshots shown above. We have not rounded up, restated or recalculated anything.
