Education content site: sessions from 6,438 to 24,493 in six months.
A Spanish language education resource site with real content and no visibility. The work here was almost entirely structural.
Spanish language marketsEducation SEO2018
The numbers
24,493 sessions
Up from 6,438
19,600 users
Up from 5,491
4.9K organic traffic
Ahrefs
1,000+ keywords
Improved over the period
Where the site started
The site had material teachers wanted but no path for search engines to reach it. Sessions sat at 6,438 for six months and organic search delivered a fraction of them.
Poor SERP visibility
The site barely appeared for the terms its buyers were searching, so almost all traffic was direct or referral.
Very low session volume
Monthly sessions were small enough that no content test could produce a readable result.
Weak referring domains
Few links, and few from sites with any authority in the niche.
Speed and Core Web Vitals
Render blocking scripts, uncompressed images and no browser caching.
Metadata missing or duplicated
Titles and descriptions repeated across pages, and absent on others entirely.
No internal link structure
Pages sat isolated, so authority never flowed from the strongest pages to the commercial ones.
Keyword research, then titles, H1s, alt tags and metadata rewritten around the terms that carried commercial intent.
03
Site architecture
Internal linking restructured so authority reaches the money pages, and anchor text made descriptive.
04
Authority building
Links from relevant sites in the niche, guest posts, and a link intersect analysis against competitors.
Keyword rankings
Where the site ended up ranking.
Positions and search volumes as recorded in Ahrefs. Screenshot of the same data is in the evidence section below.
Keyword
Position
Search volume
cartas de emociones para ninos para imprimir
4
2,300 searches / month
titere de raton para imprimir
4
350 searches / month
animales de la granja para imprimir
6
800 searches / month
como hacer una trompeta con material reciclado
8
800 searches / month
actividades navidenas preescolar
9
800 searches / month
The evidence
Screenshots from the project file.
Watermarked only. Figures are read directly from Analytics, Ahrefs and GTmetrix as they appeared at the time.
Keyword positions across Mexico, Spain and ColombiaOrganic traffic in AhrefsBefore: 5,491 users, 6,438 sessionsAfter: 19,600 users, 24,493 sessionsGTmetrix after the technical work
Reading this honestly
What this does and does not prove.
Spanish language markets, not Australia
This project was delivered for a client in Spanish language markets. The method is the same one we use in Australia, but the market, competitors and search behaviour were different.
2018
Search has changed since then. Some of what worked here still works, and some of it has been replaced by newer requirements.
One site, one situation
Your starting position, competition and budget are different. This is evidence of method, not a forecast of your result.
Figures as recorded
Every number here comes from the screenshots shown above. We have not rounded up, restated or recalculated anything.
