Guides for business owners
Plain answers to the questions people ask before they hire anyone for SEO.
- How long does SEO take?What changes in weeks, what takes months, and why. A plain answer for Australian business owners.
- How to choose an SEO agencyThe questions to ask, and the answers that should worry you.
- SEO or Google Ads?When to pay for clicks and when to earn them.
- SEO FAQsShort answers to common questions.
Latest SEO articles
New SEO guides for Australian business owners, covering local SEO, Google Maps, costs, technical SEO, ecommerce and AI search. All SEO articles
- How much does SEO cost in Australia?What SEO costs in Australia, what drives the price, and how to compare quotes from SEO agencies, with fixed pr
- Local SEO checklist for Australian small businessesA practical local SEO checklist for Australian small businesses: Google Business Profile, citations, reviews,
- How to rank in the Google map packHow to rank in Google Maps and the local map pack: the three ranking factors, profile settings, reviews, citat
- SEO for electricians: a complete guideSEO for electricians in Australia: Google Business Profile, service pages, suburb pages, reviews and links tha
- SEO for plumbers in AustraliaSEO for plumbers in Australia: rank in Google Maps for blocked drains, hot water and emergency plumbing search
- What is a local citation and why it mattersWhat a local citation is, why consistent business details matter for local SEO, and how to build and clean up
- Google Business Profile optimisation guideA complete Google Business Profile optimisation guide: categories, services, photos, posts, reviews and tracki
- Technical SEO checklist for WordPressA technical SEO checklist for WordPress: indexing, speed, permalinks, sitemaps, redirects, schema and plugins,
- Ecommerce SEO for Shopify storesShopify SEO tips for ecommerce stores: collection pages, product content, duplicate URLs, speed, schema and in
- AI search: how to appear in ChatGPT answersHow businesses can appear in ChatGPT and AI search answers: entity consistency, schema, clear content and ment
- Schema markup for local businessesLocal business schema explained: what it is, which details to include, how to add it to WordPress and how to t
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