Project Overview · Local SEO

Pulse Electrical: local search for a Brisbane electrician.

Brisbane, QLD Electrician Google Business Profile Map pack

How the project ran

01

The challenge

Limited visibility for local, high intent electrician searches around Brisbane. The work was there, but customers searching at the moment of need were finding competitors first.

02

The strategy

Google Business Profile optimisation paired with a targeted local keyword strategy covering terms such as "Electrician Brisbane" and "Electrician Near Me".

03

The execution

Local SEO and Google Business Profile focused optimisation aligned to Brisbane service area search intent.

This is a project overview rather than a results case study. Verified ranking and traffic figures were not part of the source material, so none are claimed here.

Trade business competing suburb by suburb?

Proof, not promises

Every number below has a screenshot behind it.

No invented testimonials anywhere on this site. Where results were not verified, we say so on the page.

Local SEO, Australia

Google Business Profile growth

Interactions
+48.6%
Phone calls
+80%

Two months of local SEO for an Australian local business, measured year on year.

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Technical SEO

Health score 1 to 85

Health score
85
Crawl errors
36

Crawl errors cleared from 58,614 to 36 in a full technical rebuild.

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Ecommerce SEO

Sessions 34,116 to 120,539

Sessions
120,539
Best keyword
#2

Position 2 for a commercial term at 3,700 searches a month.

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